Brought to you by best-selling authors Richard Campbell Christopher R. From the blockbuster success of Black Panther to the rise of podcasts to social media and its impact on elections Media Essentials helps you understand the connection between mass media and todays most significant events.
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INTRODUCTION Our world is dominated by the news media. Politicians flood the airwaves with sound bites talking heads on cable news shows shape public opinion even when they distort the facts and bloggers shine a spotlight on sto-. One A BRIEF INTRODUCTION TO MEDIA PLANNING What do you Preface xiii.
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